Register Today - Free Business Courses for Food, Beverage & Product Entrepreneurs

January 14th will be here before you know it. Don't miss this golden opportunity to learn more about these valuable resources.

GREENEVILLE, TN — December 18, 2025 — Main Street: Greeneville Program announced today a new partnership between Tennessee Main Street, Proof Programs, and the Tennessee Department of Economic & Community Development to expand support for local food, beverage, and consumer packaged goods (CPG) entrepreneurs. Beginning immediately, eligible businesses across Tennessee can access free, expert-led on-demand courses designed to help owners strengthen operations, improve profitability, and prepare products for retail.

“The opportunity locally for food, beverage, and product entrepreneurs to tap into this FREE educational programing matters in community vibrancy, downtown and countywide vitality, and new jobs” said Jann Mirkov, Executive Director of the Main Street: Greeneville Program. “Providing this valuable information and training online allows folks to learn anytime, at their own pace. Built by industry experts with real-world experience focused on sustainable growth, stronger systems, pricing, margins, and retail readiness. For some, this may be the catalyst necessary to move forward in their dream to expand their business into a brick-and-mortar location. For others the lessons learned through this collaboration should be beneficial in many ways to them as they continue with their business. We encourage all those in this industry to take advantage of these courses.”

About the Courses

●      Business Essentials for Food & Beverage - Find profitability and balance in your business. Streamline operations and costs, strengthen menu strategy and margins, and build financial clarity so you can work on your business—not just in it.

●      Get Your Products Ready for Retail (CPG 101) - Bring your packaged product to shelves with confidence. Learn costing, pricing, packaging/labeling basics, and sell-in strategies for wholesale, retail, and e-commerce.

How it works: Register online, receive course access by email, and learn anytime, anywhere.

Register: www.proofincubator.com/tnmainstreet

“These courses translate industry know-how into practical tools owners can use immediately,” said Kaleena Goldsworthy, Proof COO. “We’re proud to partner with Tennessee Main Street to help entrepreneurs stabilize, grow, and create long-term value in their communities.”

Proof Presents: Building Vibrant Food & Beverage Economies in Tennessee Main Street Communities

A One-Day Regional Economic Development Conference

We’re excited to share an upcoming regional conference opportunity focused on strengthening Main Street food and beverage ecosystems across Tennessee.

Proof Programs, in partnership with Tennessee Main Street and the Tennessee Department of Economic and Community Development (TNECD), is hosting a one-day regional economic development conference this January focused on practical strategies for supporting restaurants, food entrepreneurs, and downtown revitalization.

Food and beverage businesses are a cornerstone of thriving Main Streets — driving foot traffic, job creation, tourism, and community identity. Join Proof Programs, Tennessee Main Street, and the Tennessee Department of Economic and Community Development (TNECD) for a one-day regional conference focused on practical strategies to strengthen downtown food and beverage ecosystems.

You’ll learn how to:

●      Recruit and support food & beverage businesses

●      Activate vacant downtown spaces

●      Support entrepreneurs and operators

●      Build sustainable, place-based downtown economies

Who Should Attend:

This event is designed for Main Street leaders, local governments, economic development professionals, and community partners working to build vibrant downtowns through food and beverage.

We hope you’ll join us for a day of learning, connection, and actionable strategies to support your local food and beverage economy.

Regional Dates & Locations

East Tennessee – Clinton, TN (Anderson Co. Chamber of Commerce)

Wednesday, January 14

11:00 AM – 4:00 PM (+ Happy Hour)

RSVP: https://www.eventbrite.com/e/1977954855217?aff=oddtdtcreator

Tennessee entrepreneurs: Contact Main Street: Greeneville at director@mainstreetgreeneville.org or via phone at 423-639-7102 to learn more, or register today at www.proofincubator.com/tnmainstreet

Proof Programs

Kaleena Goldsworthy | kaleena@proofincubator.com | 315.657.1753

Proof Programs is a nonprofit resource center supporting food, beverage, and CPG entrepreneurs with practical education, coaching, and ecosystem development. www.proofincubator.com

About Tennessee Main Street

Tennessee Main Street supports downtown revitalization and small business growth through local leadership, training, and resources.